Otorrino Medical Pro © / Naming / Visual Identity / Art Direction 2022
[PT]
Otorrino Medical Pro é um curso de técnicas práticas de urgência para médicos especialistas em otorrino.
A primeira solução que desenvolvemos, foi o naming. A cliente tinha tudo em mente, mas não conseguia fluir em relação ao nome do treinamento avançado. Com isso, chegamos ao naming Otorrino Medical Pro.
Toda a criação visual foi desenvolvida com base no desafio apresentado pelo cliente: ter um posicionamento a partir de um padrão visual bem elaborado, com cores, tipografia, linha visual, para que pudesse desdobrar em todos os itens inclusos no treinamento imersivo.
A ideia do cliente é tornar o curso imersivo físico em um treinamento online, buscando alcançar profissionais Brasil à fora.
[ENG]
Otorrino Medical Pro is a course of practical emergency techniques for otolaryngology specialists.
The first solution we developed was naming. The client had everything in mind, but couldn't get it flowing regarding the name of the advanced training. With that, we came up with the Otorrino Medical Pro naming.
All the visual creation was developed based on the challenge presented by the client: to have a positioning from a well elaborated visual pattern, with colors, typography, visual line, so that it could unfold in all the items included in the immersive training.
The client's idea is to turn the immersive physical course into an online training, seeking to reach professionals all over Brazil.
The first solution we developed was naming. The client had everything in mind, but couldn't get it flowing regarding the name of the advanced training. With that, we came up with the Otorrino Medical Pro naming.
All the visual creation was developed based on the challenge presented by the client: to have a positioning from a well elaborated visual pattern, with colors, typography, visual line, so that it could unfold in all the items included in the immersive training.
The client's idea is to turn the immersive physical course into an online training, seeking to reach professionals all over Brazil.
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